Brief
Women’s Health Grampians was launching the Communities of Respect and Equality (CoRE) Alliance—a partnership of organisations, businesses, clubs, and community groups united by a shared vision for safe, equal, and respectful communities across the Grampians region.

Creative Solution
Purple was chosen as the primary brand colour, symbolising loyalty and dignity, with white and green referencing the Women's Social and Political Union (WSPU) colours from 1908.

The “C” in CoRE was segmented to represent diverse elements coming together—reflecting a united community.

For the introductory video focused on the positive outcomes of collective action rather than the negative impacts of disrespect.

The launch video, shown at an event for CoRE partners, used a direct-to-camera style with a stark backdrop to deliver a clear, honest, and impactful message.