Brief
One Goat is Michael Unwin’s best-selling wine, named after a goat that roams the vineyard to keep the grass down. The client, a fan of street art, wanted a bold, simple label—one that anyone could recognise as “the goat,” even without their glasses.

Creative Solution
Various illustrations were created, and an image of a goat displaying both its face and rear was selected by the client. The labels were designed in monochrome and replicated using a traditional photocopier.  They were then scanned, and single relevant colour was added.