Brief
Create a creative campaign that inspires and promotes Colours of Australia by Haymes Paint.

Creative Solution
Traditionally, colour forecasts for paint companies are based on trend research supported by lifestyle imagery to inspire customers. However, Haymes Paint's major colour campaign for 2025 took a different approach by celebrating the colours found in the diverse landscapes of Australia.

As an avid traveller and hiker, I capture landscapes, textures, and reflections through photography. While reviewing this imagery, I realised it could serve as the foundation for the Colours of Australia campaign. Inspired by this, I developed a concept that explored and showcased the inspiration behind colour choices, rather than relying solely on lifestyle imagery and flat lays to tell the story.

One aspect of the campaign was a palette inspired by a sunrise hike on South Australia's Fleurieu Peninsula, which became the central visual element of the campaign. This led to an animation that represented the shifting colours and shadows across the landscape. The concept evolved into animated digital content, in store digital and static displays, printed collateral, and tools such as fandecks.