Brief
Flow is a product and colour campaign designed to support the distribution of Haymes Paint in the Japanese architectural market. It showcases current market trends and serves as a versatile content source for social media channels, trade shows, and speaking engagements.

Creative Solution
To reflect the natural materials prominent in traditional Japanese architecture, a cohesive colour and product palette was developed. For example, the yellow used in the “Free Flow” palette references the soft golden tone of sea rush—a plant commonly used in tatami mats. The palette also draws visual inspiration from the Japandi style, which blends Japanese and Scandinavian aesthetics.

To maintain clarity and simplicity, I divided the overall palette into four curated mini-palettes. These informed the creative briefs for both the stylist and photographer, ensuring that the styling remained minimal and product-focused.

The final outcome included a suite of digital and printed collateral. A feature piece was a promotional booklet wrapped in a translucent film, inspired by the material used in traditional shoji screens—subtly reinforcing the project’s conceptual foundation.